The Content




Our content was designed to generate maximum mystery and intrigue behind the once shadowy Department of Unimaginable, while also serving as an invitation to the city of Los Angeles to be a part of the Department themselves.

This story unfolded between two distinct storylines, beginning first with the leaked employee orientation video and experiments, and then paid off in our Air Max Day content, centered around the story of a seemingly ordinary day, where an unsuspecting Gen Z Angeleno received a mysterious invitation to Join the Department herself.